Developing a website that delivers results is not a hit or miss undertaking. Functionality, User Interface Design and Information Architecture do not magically appear. A successful and functional online brand is the result of careful strategy blended with contextual design.
Eisner, in conjunction with Simmedia, will present a one-day workshop that will assist companies with the initial and ongoing strategy needed to produce highly successful web initiatives, as well as point out common pitfalls that jeopardize a site.
Creating an outstanding website; it's not luck, it's strategy.
The Harmonie Club The Harmonie Room 4 East 60 Street New York, NY 212 355-7400
Introductions and Company Overviews. Simmedia will give an overview of the agenda, and participants will introduce themselves and speak briefly about their web initiative.
Why an outstanding website will make or break your company. Simmedia executives will present case studies and examples of current web applications - what works, what doesn't work, and how quickly it all changes. The top ten user interface mistakes will be discussed.
User Interface Design, Functional Design, and Information Architecture. Simmedia execs will discuss elements of design and why each is important in the overall site experience. Several current sites will be used to illustrate how these elements are used in the real world of websites.
Integration and Database Design. Simmedia staff will discuss issues and tools to consider when planning your transactional database website. Examples of tools as well as examples of types of functionality will be shown.
Let's get started - next steps. A handout will be used to get participants started on gathering all appropriate materials. How to identify competitive sites; how to determine the best functionality for the desired outcome; how to choose a design firm and an engineering group; establishing a timeline and project management structure.
Questions and Answers. Wrap up, final question and answer period.
