CHRISTINA CHENEY
christina@christinacheney.com, 310-457-3007
As a digital media specialist I have designed and implemented Internet and mobile applications for Fortune 500 and start-up companies. This work includes market research, business and marketing strategy, user experience design and managing cross-functional teams.
E X P E R I E N C E
Digital Media Strategist, Account Manager, Bitscale Dynamics Inc., 2010 - present
Founder and Principal of this strategy and experience design consultancy. Strategy, specification and design for mobile and Internet applications. Manage international teams to research, specify and design mobile products for smartphones and tablets. Clients include HP, Palm, Sotheby's Real Estate, Asics and iPhone app start-ups.
- Business development and account management, with a focus on expanding work with existing clients and developing business with stakeholders in different divisions.
- Project management, including estimating, forecasting, tracking costs, risk management and resource management for internationally distributed teams.
- Market research, including ethnographic, qualitative and quantitative research to develop user models and product specifications.
- User experience design, including use cases, information architecture, content strategy, app diagrams and wireframes.
- Specify and prioritize product features and key performance indicators to align with business and revenue goals.
- Develop integrated marketing plans for Internet, mobile and social media platforms. Platforms include iPhone, iPad, WebOS and API integration with LinkedIn, Facebook and Twitter.
Founder and Principal of this consulting firm specializing in Internet and mobile application design and development. Managed multiple teams of strategists, designers and developers. Clients include Credit Suisse, KPMG, Chiron, Bloomberg, JP Morgan Chase, Morgan Stanley.
- Created proposals and ROI analytics for business development.
- Partnered with venture capital firms to develop business with most promising startups.
- Partnered with international consulting firms, KPMG and SSI, for business development.
- Negotiated service contracts and managed partnerships with engineering firms.
- Account manager for top tier clients.
- Project management, using agile methods, to manage international cross-functional teams of researchers, designers and developers.
- Increased profit margin by structuring services around strategy, analytics and user experience design while partnering with external engineering firms for backend development.
- Conducted focus group testing, quantitative and qualitative market research.
- Managed large-scale web and mobile applications for CRM, HR, ERP, finance, P2P, Web 2.0, social media and retail clients.
- Developed step-by-step methodology for strategic online branding, featured in the book Secrets of Successful Web Sites.
Supervised teams of strategists, designers and programmers. Key player in business development. Helped position company for acquisition by Bearing Point, a KPMG company. Clients included Sony, Office Depot, Humana and Lucent.
- Developed Internet marketing strategy, business strategy and technology strategy for Fortune 100 clients.
- Worked with client stakeholders to identify business requirements and translate these into functional requirements.
- Developed business process flows for enterprise websites to integrate with corporate databases and offline workflows.
- Developed user interface (UI), information architecture (IA) and user experience (UX) specifications, including wireframes, user stories, functional specification, site map, integration specification and marketing requirements document (MRD).
- Developed industry's first online project management tools for website development life cycle.
- On-time, on-budget track record working under aggressive timelines.
Led the publishing group's move into new media, CD-ROM and Internet for the PC Gamer division. Championed the digital initiative among executive management, then built and managed the new business unit. Transformed a cost-center into a profitable operation in six months.
- Negotiated exclusive partnerships for high visibility marketing campaigns.
- Increased product distribution 185% in first six months.
- Reduced development costs by 65% within nine months.
- 100% on-time, on-budget track record working under 30 day development cycles for commercial CD-ROMs with distribution of 150,000 units per month.
Responsible for product development at this website design and development firm. Joined company as second employee. Clients included Sony, Regis McKenna and Macromedia.
- Information architecture and user interface design for websites and CD-ROM products.
- Developed business process flow maps, site maps, functional diagrams, data architecture.
- Managed schedules, resources, tasks and costs.
- Implemented and managed quality assurance (QA) process.
- Wrote and published weekly newsletters on the Internet industry.
- Speaker and writer on Internet marketing, technology and project management.
- Instructor for San Jose State University Enterprise Ecommerce Management Certificate Program.
- Contributor to best-selling books:
- Secrets of Successful Web Sites, David Siegel. Author acknowledgements: "Christina Cheney developed much of the methodology and contributed to almost every chapter."
- Evolve or Die.com, Mitchell Levy
- Small Business Solutions: E-commerce, Benda Kienan
- In the Belly of the Fail Whale: How Twitter Changed My Life, Rob Gokee
- Founder Bitscale Dynamics 2010. Internet and mobile application strategy and experience design consultancy.
- Co-founder Moodspace 2007. Art and technology firm with patents pending.
- Founder Simmedia Inc. 1998. Internet strategy and design firm.
- University of California Davis, Bachelor of Arts, English Literature, December 1991
- Stanford University and San Jose State University, continuing education in Literature, Computer Science, Management and Finance
- Studying for PMP Certification exam.
- Invision Award (U.S.), Mobius Award (France), Emma Award (U.K.), NBMA Award (U.S.) and How Magazine (U.S.) for user interface design and interactive customer experience.